Trust Her? Billboard (Hispanic version)

In 2015, AIDS Healthcare Foundation ran a public awareness campaign that asked a simple question, “Trust Him?” or “Trust Her?” Billboards featured images of heterosexual and gay couples lying in bed — with one partner looking suspiciously at the other. Its purpose was to encourage honesty and transparency in sexual relationships and promote testing for HIV and STDs. The series of billboards used images of four diverse couples representing at-risk populations. The campaign debuted in Los Angeles, and also ran in Oakland, California; Washington, D.C.; Columbus, Ohio, and Broward County, Florida.